Keep customers informed of relevant issues and showcase how your services are beneficial to your customers during this pandemic through a company newsletter distributed through an email list or your social media. We are entering unprecedented times with a pandemic affecting human mortality rates, medical services, businesses, and major economic downturns. Being of help by focusing on the stress and anxieties of your clients and offering solutions to get them through this time is crucial and builds rapport and strengthens your relationship among your current and potential clients. 

If you already have a newsletter, double up on the free content that you provide and give tailored helpful tips on overcoming this pandemic psychologically and financially to further strengthen your relationship with your clients. An effective newsletter allows you to be there for your current and potential clients when they are ready to engage in doing business with you.

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